On May 10th（marked as Chinese Brands Day), Mr. Min Jiedong, Chairman of the board of Xindacang Group, was invited to Beijing to attend the 2nd Chinese Brands Innovation Conference & 2018 Conference on China's Top 500 Brands. Xindacang Group won 2 awards in the Conference, including Brand Value Certificate（the brand value of the Group is RMB 15.079 billion) and "Chinese National Brand Declaration and Chinese Brands Day (May 10th) Outstanding Brand Representative" certificate. Asiabrand, China Association for Quality Promotion, and China Asian Economic Development Association Brand Evaluation Committee jointly conferred Mr. Min Jiedong "Chinese Brand Day •Person of the Year". During the conference, Mr. Min delivered a keynote speech and participated the "May 10th Chinese Brands Day" declaration ceremony and round-table discussion. In the afternoon, Mr. Min attended the 14th Chinese Enterprises Integrity and Competitiveness Forum co-hosted by China Business Herald, Business China, Information China of NDRC, CECA China Brand Cases Research Institute, the Credit Management Committee of the Ideology Association of China Circulation(IACC), China Academy of Management Science Business Model Research Institute in the Diaoyutai State Guesthouse. The awards conferred to the Xindacang Group include "Credit China• Most Influential Enterprise in Diversity Innovation", "China Reform and Innovation Model Enterprise" , and the "Special Contribution Award" of 2018 China Enterprise Integrity and Competitiveness Forum&14th Credit China Annual Ceremony. Mr. Min has won "Credit China • Lifetime Achievement Award in Propertycrowding" . Mr. Min delivered a keynote speech at the forum and, together with Wang Yadong, former President of China Economic Information Journal of Economic Daily, unveiled the "Propertycrowding Research Center of China Academy of Management Science Business Model Research Institute". During the unveiling ceremony, Xindacang Group was awarded “Propertycrowding Research Center” by China Academy of Management Science Business Model Research Institute, and Mr. Min was appointed as Deputy Director of the Research Institute. Moreover, Mr. Min was invited to present awards to entrepreneurs at the forum.
In the morning, the 2nd Chinese Brands Innovation Conference & 2018 Conference on China's Top 500 Brands were held in Beijing Asia Hotel. He Keng, member of the Standing Committee of the 11th NPC and Deputy Director of the Financial and Economic Committee, Yin Chengjie, former Executive Vice Minister of the Ministry of Agriculture and director of Chinese Association of Agricultural Economics, Wang Zhongming, Executive Vice President and Secretary General of the China’s Society for Non-state-owned economy, and other leaders attended the meeting and delivered speeches. Besides, Wang Jiangong, Founder&CEO of Asiabrand and Zhou Jun, President of the Asian Brand Research Institute also attended the conference.
In the keynote speech, Mr. Min first explained to the guests the implied meaning of “Xindacang”. “Xin” means innovative and reformative and "dacang" means open-minded and ambitious. Subsequently, Mr. Min introduced the Group’s three major business directions, namely “Life”, “Science & Technology”, and “Finance”. Mr. Min also introduced the Group’s 6 major business sectors, including aircraft leasing, operating leasing of large medical equipment, investment in medical consortium equipment and proton tumor hospitals, citizen hotels, new commercials, Fintech and asset M&A. Mr. Min also explains the legal basis of the Modern Propertycrowding business model (belonging to Fintech) and its global business layout, blockchain technology application, Haoyoucoin application, and the development of Haoyoupay and “Haoyoubang Life Beautiful Home” project. The corporate culture of Xindacang Group is "Integrity Building Life , Diligence Creating the Future".
Mr. Min points out in detail that through the establishment of tens of thousands of Haoyoubang Membership Benefits Center, Haoyoubang Life Beautiful Home Project will offer more than 2000 "new, exotic and scarce" products to consumers around the world. Moreover, The Project also provide leisure facilities for the people’s convenience and promotes cultural and spiritual civilization. It aims to "bring the neighborhood closer and make the community more harmonious". Haoyoubang Life sticks to the concept of "Building Beautiful Home and Harmonious Community" and aims to provide thoughtful and comprehensive services to our consumers by focusing on the community, innovating the business model, and boosting positive energy in society. Haoyoubang Life will promote both the material and spiritual life of the public.
After the keynote speech, Mr. Min participated in the "May 10th Chinese Brands Day" Declaration Ceremony and China's Top 500 Brands Round Table Forum. In the Forum, Mr. Min explained the business model and business layout of Xindacang Group. Mr. Min also said that the "Belt and Road" initiative vigorously implemented by Chinese government, will help Xindacang to expand its business and corporate brand to many parts of the world.
In the media interview, Mr. Min made a brief response to the questions regarding the development and legal basis of Modern Propertycrowding platform, the application of blockchain technology and Haoyoucoin, as well as the Group’s corporate culture.
In the afternoon, Mr. Min attended the 14th Chinese Enterprises Integrity and Competitiveness Forum. Qi Xuchun, Vice Chairman of the 12th CPPCC National Committee, attended the forum and declared official opening of the Forum. Other guests including He Keng, member of the Standing Committee of the 11th NPC and Deputy Director of the Financial and Economic Committee; Song Chengmin, researcher of NDRC (Department Level); Ding Maozhan, former Director of Research Office of Chinese Academy of Governance(Department Level); Fu Longcheng, Vice President of China General Chamber of Commerce; Wang Yadong, former President of China Economic Information Journal of Economic Daily; Sun Chongming, Executive Deputy Director of Business China.
During the speech, Mr. Min explained to the guests the implied meaning of “Xindacang” and introduced 3 major business directions and 6 major business sectors of the Group. To illustrate the development of Modern Propertycrowding, Mr. Min Dong took the house purchase and investment as an example. Mr. Min also pointed out that the legal basis of Modern Propertycrowding is The Property Law of the People's Republic of China promulgated in 2007.
Knowledge Link:The Property Law of the People's Republic of China Article 93 provides that "Immovables or movables may be co-owned by two or more units or individuals. Co-ownership consists of ownership in common and joint ownership ", and Article 94 provides that "Persons with ownership in common of immovables or movables shall enjoy the ownership in proportion to the amount of their shares.”
Mr. Min also mentioned that Haoyoubang Life Store in Shimao Riviera Garden has promoted both the material and spiritual life of the local public. In addition, Mr. Min also explained the blockchain technology and said that Xindacang Group is ready to cooperate with Tsinghua University to develop blockchain technology. In his speech, Mr. Min also mentioned his plan to develop digital currency in overseas market and said that Mr. Stephen Phillips, the Director-General of InvestHK has given great support. In Mr. Min’s opinion, only with integrity can the enterprise be recognized by the market and thus the corporate brand can be set up. Mr. Min's comprehensive and novel speech won the warm applause from the guests.
After the speech, Mr. Min and Mr. Wang Yadong jointly unveiled the "Propertycrowding Research Center of China Academy of Management Science Business Model Research Institute". Subsequently, Mr. Min was invited to present awards to entrepreneurs at the forum. Finally, the Forum Came to a Successful End.
During the Chinese Brands Day on May 10th, both Xindacang Group and Mr. Min were conferred a number of awards, which reflects that the political, business, academic, and media industries are optimistic about the Group’s six business sectors. Xindacang Group will definitely boast a brighter future under the guidance of the Chairman Mr. Min Jiedong.